After working for more than ten years in the appliance industry, Jose decided to build something of his own. A company that reflects the values he was raised with: honesty, family, and quality work. The name HR stands for Herrera Rosales. Honoring both his parents and the foundation of integrity they instilled in him.
Jose studied Mechatronic Engineering at UTECH in Chihuahua, Mexico, where he learned to work with circuits, build complex systems — even design electric hands. With over a decade of experience in electronics and appliance optimization, he brings deep technical skill and genuine care to every job.


At HR Appliances and Services, we treat every customer like family. We believe in doing honest work — never completing a repair that won’t last, and always helping our clients find the best, most affordable solution. Whether that means a careful repair or an honest recommendation to replace, our goal is simple: to keep your home running smoothly without added stress.
Proudly serving Utah County in English and Spanish, we’re here to help families stay comfortable, safe, and confident in their homes — because your trust means everything to us.